In a recent post by Nikhil Taneja, that went viral, he very rightly mentioned how the Internet is killing. Rightly so, to form an opinion about the movie on the basis of what a few people on Twitter say is unfair. But that works for both the good and the bad.
On the Internet, we’re so prompt in criticizing what we don’t like. Be it Deepika Padukone’s ‘My Choice’ video or tales of bad governance. It’s the same internet that played a major role in bringing Narendra Modi to the Prime Ministerial seat and that criticized and applauded the Indian Judiciary for convicting and bailing out Salman Khan.
One of the recent instances being the success of the film Tanu Weds Manu Returns. Kangana Ranaut, who plays the double role in the film, just recently received the National Award from the President for her role as Rani, in her previous release Queen, which also happened to be a critical and commercial success.
There is this new breed in movie marketing that has risen especially in the last 4 years, where films are marketed through the word-of-mouth online, even prior to its release. I’d attribute makers like Anurag Kashyap and Karan Johar to be the patriarchs of this breed. Quite obviously, others have followed the trend too.
This planned initiative, especially by top celebrities and their much endearing tweets (sometimes the early reviews too) create quite an air of expectation and in many cases create a preconceived liking for the film.
How much is left to really like a film for you in this?
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